Royaal Blue & Axanthic Blue
Royaal Blue & Axanthic Blue was founded and began trading in 1999. The vision of the company was to promote French and Italian delicacies around the world with a presence in the most cosmopolitan cities of the world such as Paris, Dubai, New York and Singapore, with the head office presently residing in Paris.
Currently with a staff of over 270 people, Royaal Blue and Axanthic Blue has grown exponentially in the past decade. The business is currently divided into 3 business segments namely food trade, food production and investment in food related startups.
Our Vision and Mission
Our vision is to become the world’s reference for French and Italian delicacy luxurious items. Our goal is to please the evolving needs of our customers by providing them with superior service and high quality products. Close relationships with our customers and suppliers that we have had in the past, we would like to continue by working together to develop high quality and innovative products and services.
Our mission is to promote the French and Italian delicacy,confectionery, patisserie, and bakery know-how around the world through out a specific portfolio of fruits, processed fruits and specialties to delight our customers.
Royaal Blue and Axanthic Blue started trading back in 1999 in sugar, dry nuts and fresh fruits. Today the company not only trades in these products but has expanded its range to include a variety of flour types such as all purpose flour, cake flour, pizza flour, croissant flour & bran flour.
Also traded under the Axanthic Blue label is powdered milk, sugar, dry fruits as well as seasonal fruits & vegetables which is sourced from all over Europe and North Africa. Royaal Blue & Axanthic Blue has always aimed to continually develop as an industry leading service that is highly valued by its customers and suppliers.
Royaal Blue & Axanthic Blue is the mother holding company of both Boulangeries de France and Caprice et Gourmandises.
Caprice Et Gourmandises is the exclusive French and Italian delicacy boutique chain of the Royaal Group.
Caprice Et Gourmandises only focuses on French and Italian delicacies with primary expertise in the Fruit Confits product line.
Royaal Blue & Axanthic Blue promote the French and Italian luxury food identity all over the world by investing in food startups having the ambition to promote French and Italian specific food items , and artisanal French & Italian delicacies through its subsidiary Royaal Blue investments.